If you're looking to grow your brand in Indonesia, influencer marketing is where it's at! Celebrities, KOLs, and content creators are all the rage and can really give your brand a boost. They have genuine relationships with their audience, making it easier to connect with potential customers and increase sales.
But, let's face it, using influencer marketing as a foreign business in Indonesia can be a bit of a challenge. With over 280 million people living in this large archipelago, only 57% of the country is urbanized. On top of that, there are cultural and language differences that make it difficult to choose the right influencers for your brand. That's where partnering with a local influencer marketing agency can really come in handy!
Luckily, we've got you covered! We've compiled a list of the 11 best influencer marketing agencies in Indonesia to help you create the perfect strategy for your brand. Let's take a look, shall we?
1. AJ Marketing
If you're looking for the best influencer marketing agency in Indonesia, look no further than AJ Marketing. With a network of over 7,000 influencers across YouTube, TikTok, and Instagram, they've got all your bases covered. From lifestyle and tech to gaming, beauty, fashion, travel, food, sports, parenting, and beyond - AJ Marketing's got you covered!
AJ Marketing's mission is simple: to help international brands succeed in Indonesia. This makes them a great choice for companies just starting out in the Indonesian market.
What's more, AJ Marketing has a local team based in Indonesia, as well as additional offices and teams in Singapore, Malaysia, Thailand, Vietnam, Taiwan, Japan, India, Korea, and Philippines. So, whether you need help with influencer marketing, marketing strategy, online advertising, social media advertising, SEO, PR, digital billboards, or celebrity licensing, AJ Marketing has got your back!
They've even worked with big-name brands like BMW (MINI), Bytedance (TikTok), AMD, Alibaba Group, and many more. So, if you're ready to take your brand to the next level in Indonesia, AJ Marketing is the agency for you.
2. DENTSU INDONESIA
If you want to take a look at world-class marketing agencies, then Dentsu is surely one of them. Dentsu Indonesia unlocks growth and business transformation across the entire customer journey. Their global team delivers creative, media, and CXM services.
One example of their work is Wardah's Colorfit Ultra Light Matte Lipstick - Korean Limited Edition campaign. Leveraging the Korean Wave in Indonesia, they designed a virtual vacation to South Korea, featuring Korean internet celebrity Ayana Moon as product ambassador, and hosted by local K-beauty experts and influencers Sasyachi and Bianca Kartika. The event showcased popular Korean destinations and makeup tips, driving excitement and engagement.
Helping companies create meaningful change is Golin’s goal. They discover powerful human truths and provide effective solutions through key practice groups such as Consumer, Corporate, Healthcare, Social Impact + Inclusion, and Technology.
With expertise in areas like content creation, corporate reputation, crisis management, digital strategy, and influencer marketing, Golin delivers comprehensive and inclusive solutions to major brands, ensuring their clients stand out in today's competitive market.
4. ESSENCE MEDIA
Essence Media is a global marketing agency with offices in Jakarta and other locations across Europe, Asia Pacific, North America, and Latin America. They provide clients with breakthrough thinking and integrated media solutions that deliver growth outcomes.
Their offerings include Creative Futures, which maximizes the potential of modern media through addressable creative, social content, and influencer marketing. Additionally, Essence Media specializes in frictionless commerce, predictive analytics, and B2B marketing, combining strategy, customer experience, marketing automation, and advanced analytics to create value and competitive advantage for their clients.
5. APCO WORLDWIDE
APCO Worldwide is a marketing agency that thrives in today's rapidly changing global environment. With a stakeholder-centric approach, they offer clients nimble, creative, and thoughtful campaigns that go beyond positioning products and focus on leveraging brand value for interest, reputation, and revenue.
Their areas of expertise include media relations, event management, branding, consumer engagement, influencer marketing, and digital influence. By understanding client's audience preferences and crafting tailored messages, APCO delivers unmatched marketing campaigns that set their clients apart from the status quo, covering product launches, sponsorships, partnerships, and B2B campaigns.
6. COLONY GROUP
If you're looking for an influencer marketing agency that goes beyond just business and creates a community of diverse talents working together, look no further than Colony Group!
With a mission to inspire, build, and progress, Colony Group integrates creativity, experience, and technology into marketing and specializes in consumer engagement both on-ground and digitally. They capture and analyze data for every exercise to deliver results that prove their success.
Colony Group operates in 231 cities across 5 countries and offers a range of services, including brand ambassadorship, social KOLs, celebrity/talent management, merchandising, and field marketing. Whether you need in-store, roving, or event/activation marketing, Colony Group has the experience and expertise to deliver collaborative success.
Need an influencer marketing agency that can help you connect with local creators and build meaningful relationships? Check out Nativex! With a focus on tailor-made targeted marketing strategies, Nativex helps brands attract their ideal customers through influencer marketing.
They have a vast influencer database that includes millions of creators and can help you find the perfect match for your brand. Nativex also provides insights for creators to empower their content and provides analytics to help measure campaign impact.
Their local media experts communicate directly with influencers to ensure the effectiveness of the marketing strategy, and they can even help shape your brand IP and build brand awareness for long-term growth. With over 3,000 clients globally, Nativex has the experience and expertise to help you achieve growth.
8. IRIS WORLDWIDE
Meet Iris Worldwide, the forward-thinking creative agency with a location in Jakarta, Indonesia. They use the power of participation to drive progress for businesses by offering influencer marketing services and more.
Their expertise spans brand strategy, innovation, customer experience, digital platforms, workforce training, and sustainability. Iris Worldwide inspires participation between people and brands, creating shareable experiences that keep clients ahead of the competition.
9. M&C SAATCHI PERFORMANCE
Say hello to M&C Saatchi, where influencer marketing magic happens. Their dedicated team develops and executes authentic influencer campaigns that elevate your brand to new heights. With a passion for performance marketing, they offer services like product placements, talent management, creative strategy, audience research, customer journey mapping, and measurement solutions.
M&C Saatchi is more than just numbers and data; they're the dynamic minds behind the machines, committed to helping your business grow through powerful influencer marketing strategies.
Looking for an influencer marketing platform that's got it all? Narrators is the way to go! Based in Singapore, they've got a database of 500,000 influencers across Southeast Asia - talk about impressive! Plus, they've been recognized as the Best Influencer Marketing Agency of the Year 2020 (Silver) by Marketing Magazine and the Best Influencer Marketing Software by Digital.com.
Trust us, you're in good hands with Narrators. They've worked with top brands like Unilever, Samsung, and L'Oreal, and even created an influencer campaign for Simple (Unilever) with 42 micro-influencers from Singapore. The campaign reached over 320,000 accounts on Instagram and had 40,000 total engagements. With results like that, it's no wonder Narrators is one of the best influencer marketing platforms in Indonesia!
Wanna see an influencer marketing platform that's designed with business owners in mind? Check out Lemon! They've helped countless businesses find the right influencers and create the best campaigns to grow their businesses.
Lemon can work with up to 100 influencers to create your campaign. Plus, their platform makes it easy for brands to monitor and create campaign reports. And, if you're looking for product reviews, Lemon has got you covered! Influencers can leave genuine testimonials to drive conversions.
Founded in 2019, Lemon has already worked with popular brands like Kalbe, Unilever, and Halodoc. So, if you're ready to take your influencer marketing to the next level, Lemon is the platform for you.
Influencer marketing is a great marketing strategy to grow your business in the Indonesian market. With influencer marketing, you can create a campaign that results in higher ROI and wider reach of audience.
However, it might be hard for foreign businesses to create a localized influencer marketing campaign. Especially because of the differences in language and culture. Therefore, working with an experienced local partner is necessary to make sure that marketing campaign is successful.
We hope this list will help you find the agency that fits your needs. Make sure to also check more recommendations such as Top Digital Marketing Agencies in Indonesia by Clutch.